case-study-8

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Website Redesign for a Non-Profit Organization

Overview

In the competitive landscape of non-profit organizations, having a compelling online presence is crucial for engaging donors and volunteers. Our client, a well-established non-profit organization, recognized that their outdated website was hindering their ability to connect with potential supporters. Aimbros Creations partnered with the client to redesign their website, focusing on modern aesthetics, user-friendly navigation, and effective storytelling to enhance engagement.

Louis Smirf

/ Design Leader – Aqua Group
Modern Design: The website needed a fresh, contemporary look that aligned with the organization’s mission and values.
User -Friendly Navigation: The client wanted an intuitive layout that made it easy for visitors to find information about programs, events, and donation options.
Storytelling Elements: The website should effectively communicate the organization’s impact through compelling stories and visuals.
Donation Integration: The client required a seamless donation process to encourage online contributions from supporters.
Volunteer Sign-Up Functionality: The website needed to facilitate easy sign-up for volunteers, allowing them to get involved with the organization’s initiatives.
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Problems

Our solution

What type of redesign did Aimbros Creations develop for the client?
Aimbros Creations developed a comprehensive website redesign that specifically addressed the client’s needs.
How did you ensure the website design reflected the organization’s mission?
We created a visually appealing website that incorporated vibrant colors, engaging images, and a clean layout to effectively reflect the organization’s mission and values.
What improvements were made to the website's navigation?
The website was structured with clear menus and categories, allowing users to easily access information about programs, events, and donation options without confusion.
How did you incorporate storytelling into the website?
We integrated storytelling elements throughout the website, including success stories, testimonials, and impactful visuals that highlighted the organization’s work and its effect on the community.
What features were included for donation processing?
A secure and user-friendly donation platform was implemented, enabling visitors to make contributions quickly and easily, with multiple payment options provided to accommodate different donor preferences.
How did you facilitate volunteer sign-ups on the website?
We included a dedicated section for volunteer opportunities, complete with an easy-to-use sign-up form that allowed potential volunteers to express their interest and get involved.

Results:

The implementation of the redesigned website yielded impressive results for the client. Within three months of launching the new site:

Increased Online Donations: The organization experienced a 50% increase in online donations, significantly boosting their funding for programs and initiatives.
Improved Volunteer Sign-Ups: Volunteer sign-ups increased by 30%, demonstrating the effectiveness of the new sign-up functionality and the engaging content that encouraged participation.
Enhanced User Engagement: User engagement metrics improved, with visitors spending more time on the site and exploring multiple pages, indicating a more satisfying user experience.

How long did the redesign process take?
The redesign process took approximately four months, including planning, design, development, testing, and deployment.
Will the website be easy to update and maintain?
Yes, the website is built on a user-friendly content management system (CMS) that allows the client to easily update content, manage donations, and add new volunteer opportunities without needing technical expertise.
Can we add more features in the future?
Absolutely! The website is designed to be scalable, allowing for the addition of new features and functionalities as the organization grows.
What kind of support will we receive after launch?
Aimbros Creations offers ongoing support and maintenance services, including troubleshooting, updates, and enhancements to ensure the website continues to perform optimally.